To Our Dealer Partners: 2026 – Break Boundaries & Grow Together, Jointly Create a New Growth Era of Press-on Nails + Physical Nail Salons

   Trend 1: Daily use of press-on nails booms, unlocking new scenarios for light manicures.

In recent years, with its advantages of convenience, safety and personalization, press-on nails have grown from a niche trend product to a mainstream necessity, becoming the key growth segment of the nail industry in 2026. Data shows that the global market size related to press-on nails will reach US$800 million in 2026, with online penetration accounting for 38%, continuously expanding consumer boundaries.

Compared with traditional nail art, press-on nails can be applied in 15 minutes and removed in 2 minutes without filing natural nails. They are healthy and satisfy consumers’ demand for “changing styles anytime”. Core consumers aged 18–35, including office workers and students, can meet their nail needs for workplace, festivals and other occasions through press-on nails.

Trend 2: Traditional nail salons iterate and upgrade, sticking to experience and professionalism as their core strengths.

For distributors, press-on nails feature moderate entry barriers and rich SKUs, covering multiple channels. They can be used to acquire customers independently and drive sales of traditional nail products. In addition, the rise of the men’s press-on nail market further helps expand the customer base and unlock new growth.

Industry trends in 2026 confirm that press-on nails will not replace traditional nail salons. The latter is upgrading from basic services to quality experiences, holding onto its core position. The long queues at nail counters before the Spring Festival and the sustained high popularity of related topics are the best evidence.

Today, the core competitiveness of traditional nail salons has shifted to professional techniques plus emotional experience. Eco-friendly nail products have become mainstream; integrated "manicure + nail care" services boost repurchase rates. High-end and IP-inspired designs raise average order value, and online-offline integration (online traffic acquisition, offline experience) has become a must. Distributors can seize growth opportunities by helping terminal stores complete upgrades in products, services, and digitalization.